Blue Laser Interactive is a collective of highly experienced entrepreneurial executives with experience in digital media, product development, marketing strategy and execution and business development.
Bob is an entrepreneurial leader and change agent that has made a career of establishing new profitable business strategies. Leading with a balance of intelligence and charisma, he galvanizes an organization mired in its past to unlock hidden value. A unique executive whose operational expertise translates strategies into execution. An expert in evaluating market opportunities; developing strategic relationships; and creating growth engines for companies not yet reaching their potential. A proven track record of unquestionable ethics, steadfast loyalty and rock-steady commitment.
Bob has over 25 years of executive management experience combining leadership, vision and execution applied to business development, sales and marketing. Bob has spent 20 years perfecting the ability to sell complex solutions, keeping prospects engaged over long sales cycles, ultimately creating strong partnerships between his company and his customers.
Bob has shown an uncanny ability to establish and manage new corporate relationships that yield maximum opportunity for growth, from start-ups to Fortune 500’s. Bob is an accomplished motivational speaker and passionate corporate spokesperson, and has emerged as a thought leader in out-of-home media.
Specialties: Business development, corporate partnerships, intellectual property licensing, branding, marketing, sales, corporate finance, international business. Specialize in digital media and entertainment.
A strategic marketing leader proven to grow business market share, develop brand leadership in market, and commercialize opportunities into incremental annual profit growth, offering a combination of 24 years of progressive career successes in marketing, category management, strategy & business development, and sales.
Working for Whirlpool Corporation, Bill reinvigorated the Maytag brand with $1 billion in product line responsibilities. He has also worked on the agency and consulting side for both a startup marketing agency as well as a top-tier consulting firm to Fortune 500 clients.
Specialties: Marketing management, business development, corporate and business strategy, consumer marketing and segmentation; identifying-developing-commercializing opportunities that create sustainable differentiation and profitable growth.
Eric is an experienced corporate communications adviser to multinationals, multilaterals, global nonprofits, the military, federal government agencies and foreign governments who enjoys leading, teaching and mentoring others.
Eric knows how to align external communications strategy with key initiatives, spearhead media and public relations, launch new products and content offering as well as wage effective public affairs campaigns without breaking a sweat.
Eric knows how to speak truth to power without ruffling feathers, execute communications strategy that shapes popular opinion, produce and distribute public-facing materials, manage a crisis and mentor staff.
Eric founded Comply Socially, which helps staff at McKesson, Discovery Education and others use digital communications technology to organize employee and influencer advocacy campaigns.
He also founded iPressroom, an online corporate communications management platform used by American Heart Association, City National Bank, Linkedin, Target, UCLA, Yahoo! and Xerox.
Eric is the best selling coauthor of “Social Marketing to the Business Customer” and the top-rated emerging technologies trainer for the Public Relations Society of America.